Archive for the ‘Uncategorized’ Category

These are some of the top social tools that I would recommend small business use to capitalise on the increased number of consumers that are now using the internet in the search for information. This could be from where to buy a car to what café to go to for breakfast.

 

I will make a point of saying that not all these tools and tricks will work for every business but if you think it might I recommend giving it a crack, you never know it could be just the kick start your business needed.

 

The first thing has to be a Facebook page. Facebook now has 1.15 billion active users every month. This means that for most businesses there will be some of your desired consumers using this medium. It is not only enough just to start a page though, you need to be an active user. I recommend at least one post per week to keep up momentum and keep customers interested. Also HAVE A GOAL! Are you trying to drive traffic to you web page, generate sales leads or just communicate with your consumers? This is important throughout all marketing but especially for social media where you can easily lose your way.

 

Secondly, YouTube is a great social media tool. If you are a product based business you can put a demonstration of how your product works on YouTube and with testimonials for customers. This gives the customer a real idea of what the special benefits of you product are, they can imagine themselves using it and push that latent consumer want to a need. For more helpful tip on YouTube, link here.  

 

The third tip is to establish a LinkedIn page. If you don’t know about LinkedIn it 

is a social networking website for people in professional occupations. It is often used for networking. If Facebook is the more casual page then LinkedIn is the professional. This is a great tool for showing what you have done in the past and also for networking within your industry and with potential clients. For some helpful tips link here.

 

The final tip for small business is Google Adwords, this is the tool where you can capitalise on Google search results. You bid on keywords and if they are searched a link to you web page will come up on the search page in the form of an ad. This is a great tool for small business to capitalise on the use of the internet with a small investment through their pay-per-click scheme. Google is the most used search engine in the world so this is a great way to help you customers find you.

 

These are some tips I have for business to grow online, good luck and I hope it works!!

These are some of the top social tools that I would recommend small business use to capitalise on the increased number of consumers that are now using the internet in the search for information. This could be from where to buy a car to what café to go to for breakfast.

 

I will make a point of saying that not all these tools and tricks will work for every business but if you think it might I recommend giving it a crack, you never know it could be just the kick start your business needed.

 

The first thing has to be a Facebook page. Facebook now has 1.15 billion active users every month. This means that for most businesses there will be some of your desired consumers using this medium. It is not only enough just to start a page though, you need to be an active user. I recommend at least one post per week to keep up momentum and keep customers interested. Also HAVE A GOAL! Are you trying to drive traffic to you web page, generate sales leads or just communicate with your consumers? This is important throughout all marketing but especially for social media where you can easily lose your way.

 

Secondly, YouTube is a great social media tool. If you are a product based business you can put a demonstration of how your product works on YouTube and with testimonials for customers. This gives the customer a real idea of what the special benefits of you product are, they can imagine themselves using it and push that latent consumer want to a need. For more helpful tip on YouTube, link here.  

 

The third tip is to establish a LinkedIn page. If you don’t know about LinkedIn it 

is a social networking website for people in professional occupations. It is often used for networking. If Facebook is the more casual page then LinkedIn is the professional. This is a great tool for showing what you have done in the past and also for networking within your industry and with potential clients. For some helpful tips link here.

 

The final tip for small business is Google Adwords, this is the tool where you can capitalise on Google search results. You bid on keywords and if they are searched a link to you web page will come up on the search page in the form of an ad. This is a great tool for small business to capitalise on the use of the internet with a small investment through their pay-per-click scheme. Google is the most used search engine in the world so this is a great way to help you customers find you.

 

These are some tips I have for business to grow online, good luck and I hope it works!!

Lets get social sorted.

Posted: October 15, 2013 in Uncategorized

Engagement with social media channels is popular and is getting more and more common amongst many different audiences. In the USA 85% of adults (18 and over) are online and of that 72% of American adults use social networking sites. This illustrates to me that there are many different target markets and customers this is where you customers are. Now the challenge is to decide which social media tools are the most relevant for your business and will most effectively reach your target audience.

 

Social media and digital marketing are not just new channels with which to acquire new customers they are also an effective tool for engaging with and maintaining relationships with existing customers. “People “LIKE” what they actually like”.

 

To be successful with your social media it is not about making a Facebook page then waiting for the sales to come rolling in. To be successful in social media you must have a continual presence. This means posting on multiple forums and pages many times each week. For your social media to be successful you need to have a real and active presence with relevant and interesting content for your target audience.

 

Facebook does not equal Social media! I think many small to medium business fall into this trap sometimes. Facebook can be completely unrelated to your target market. There may be a more targeted site or forum where relevant parties can meet and discuss opinions and this is where you could generate sales leads. So choose wisely, maybe Facebook isn’t for you. A good place to start is to think about what type of information you customers are looking for, that is, visual or image related content or specifications or written materials. Many different social media channels exist to serve each of these functions, for example, LinkedIn, Instagram, Pintrest, Youtube and blogs.

 

For more hints and tips visit this site and good luck on the virtual highway. 

The Importance of the Visual

Posted: October 7, 2013 in Uncategorized

Social media is more about the visual than ever…

As social media websites develop to be more focused on the visual it is becoming increasingly important for companies marketing material to be aesthetically pleasing. An example of the importance of this for brands is when Facebook timeline was introduced. Visual content such as photos and videos saw a 65% increase in engagement. This technology is vital for a brand to get their message out there into the market. If people are not engaged in you marketing material it will not reach the target audience. Another important thing when considering visual content is the shift to more visual biased social media platforms. Instagram has recently reached 150 million users and tumblr reaching 50 million. These are two platforms that are solely focussed on visual content.

So how can you improve your visual content for social media? For medium to large businesses the answer could be as simple as employing or even contracting a graphic designer to help with the design process. For small business who may not have the resources to employ someone then it is a bit more difficult. Choosing the right images and creating collages is a simple way to make your content interesting. Change your Facebook cover regularly but choose the images carefully. Creating info graphics is also a good way to make your content more interesting and engaging. If you want inspiration check out this link to see come creative examples of infographics.

 

Social media technology is increasingly becoming more and more visual so it is important not to get left behind. Remember to focus on creating visual marketing material that resonates with your target market, is aligned to your brand and adapts easily to new technologies. 

Effective Email marKeting

Posted: September 11, 2013 in Uncategorized

Effective email marketing!

Email marketing remains one of the most effective ways of marketing in the digital space. Some companies have even reported a 119% ROI (return on investment) from email marketing campaigns. To ensure you get the most out of your marketing here are some effective tricks and tips to make your email marketing initiatives more effective.

Tip 1: This article suggests using interactive tools to make your marketing more effective. This could include innovative features added to a company’s newsletter send outs.  One example of this is the NFL newsletter that now includes game countdowns for your favourite team and a poll to see who will win. This gets customers involved in the game and excited about it not just reading text. This instantly resulted in a 121% increase in open rate.

 

Tip 2: Win back the old flame: This tip is about making your email as beautiful and as interesting as possible so you customers look forward to opening it each time they receive it. Gone are the days where black and white text and one picture will satisfy your customer. People want rich media, video, colour and design. This is relatively easy to do and could be as easy as hiring a graphic designer to help out and can make the world of difference. Travelocity (a travel company) redesigned their emails and increased ROI more than 100% from previous efforts.

 

Tip 3: Spread like wildfire: Before the ‘like’ button there was the ‘forward’ button where any interesting, funny or clever emails would be forwarded to everybody’s friends and their friend’s friends. The idea is then to create a fun game or some interesting and relevant content that people will want to share. Through this digital sharing your brand message will spread through increased reach and your brand awareness will grow!

 

Tip 4: Personalise: Generic emails are a thing of the past. Personalised mail, that speaks directly to customers through the inclusion of customer’s names and the adoption of gender specific imagery and messaging all help to create relevancy for consumers and a feeling of familiarisation with your brand and message. This relates to another tip – only email when you have something to say! If you have a personalised email with something interesting and relevant to say chances are it will be opened and read.

 

These are some tips for creating effective email marketing now get out there and start creating!!!

This article is by a teen in New York who explains that most of their friends don’t have Facebook. To me this seems Ludacris. At 13 all of my friend’s had a Facebook account. On reflection though it has made me question that just because Facebook was the first widely popular social media site (it has a record of 1.11 billion people using the site each month) does not mean it will endure and retain its position given the many new technologies and applications of social media entering the market . This leads me to my next question – what will be the next big thing to blow up in the social media space? There have been some new or emerging players such as Tumblr, which I am a massive fan of, and Instagram and there is many others that I’m sure I am not even aware of, but nothing with such a resounding success as Facebook. Yet. Many older people or consumers better with more traditional communication mediums are perhaps only now even getting their heads around the idea of social media and online networking with sites such as Facebook. However in the constantly changing space of social media, new technologies and applications are evolving so quickly that even with those that grew up in the digital era may be finding it difficult to keep up. In my opinion I do not believe that marketers should just up and move onto the next big thing, leaving ‘old’ technologies behind because as discussed not all consumers are moving at the same pace. As such there is still an audience for and reason to use Facebook as a marketing medium solely due to the number of users that it has and its attraction across many different demographics. In addition, I do believe that our role as marketers is also to be monitoring and forecasting future trends, looking at what the next big thing in digital marketing might be and not just focusing on the tools we have at our disposal currently.

The more things change the more they stay the same.

This blog is about the field of digital marketing, a field where technology and software are constantly changing and where it is possible to promote a product or service directly to your target customers through many new marketing channels.  Technological and software advancements are being used to enhance and helping to create insights into customers through the ability to better track, monitor and analyse customer information.  These insights help to  drive engagement, build customer relationships, and maximize ROI are practices. These advancements began in the time of direct marketing and data base marketing, they are not new tools just new ways to use them.
I think that our job and the challenges we face as marketers has not changed with the rapid development of technology. In essence our job is the same, we are still story tellers who are trying to get consumers involved in our product. It is the way and means of communicating that story that is changing.
In addition, the tools that we have used in the past to tell these stories are even easier to use now, applications that utilse photos and video all can be used in the digital space very easily. This is discussed by Chief Executive of Marketing at Harvard Business School who discusses that although times and technologies are changing if we remember the core marketing skills and values we can use these new technologies to our benefit.